Training · Business Development · FinTech

Asem
Dawod

Business Trainer · BD Manager · Consultant

10+ years across business development, sales, fintech, partnerships, and commercial operations — turning field experience into practical training for professionals, teams, and institutions.

📚 View Programs
Amman, Jordan · In-person & remote sessions available
Asem Dawod — Business Trainer & BD Manager
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Professionals
Trained
Diverse
Training & Mentorship
Programs
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Years
in Field
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Industries
Covered
Professional Track Record

What I've Built in the Field

Numbers from live deals, institutional partnerships, and platform deployments — the experience behind the training.

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Partnerships closed
across industries
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Commercial proposals
delivered
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Technical integrations
managed
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New markets & channels
activated
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Lead conversion
performance achieved
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Pipeline
growth
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Profitability uplift
on key accounts
About Me

Practitioner First. Trainer Second.

I'm a Business Development Manager at Dinarak, a CBJ-licensed Payment Service Provider in Jordan. My day-to-day involves closing institutional partnerships, structuring commercial proposals, managing technical integrations, and navigating regulated financial environments across MENA.

I design my training around real business situations, not generic classroom theory. The frameworks I teach are shaped by years of working across sales, business development, fintech, institutional partnerships, proposals, integrations, and commercial negotiations. My goal is to give participants practical tools they can use immediately in meetings, client conversations, proposals, and day-to-day business decisions.

Whether you're a team looking to sharpen commercial skills, a founder trying to validate an idea, or a professional wanting to understand how FinTech actually operates — I train for practical impact, not for certificates.

Entrepreneurship Communication Skills Business Development FinTech & Payments Institutional Partnerships Financial Literacy Sales Strategy

📚 Real-World Curriculum

Every module is built from live experience. Examples come from FinTech, startups, and enterprise deals I've worked directly — not simulated scenarios.

⚡ Interactive & Practical

Sessions are built around discussion, exercises, and scenario-based learning. Participants apply frameworks during the session — not after they leave the room.

🎯 Tailored to Your Context

Programs adapt to corporates, startups, NGOs, and universities. Available as group workshops and 1-on-1 coaching.

🏦 Deep FinTech Expertise

CBJ regulatory frameworks, PSP operations, digital wallet architecture — expertise built from direct practice at Dinarak, Jordan's leading licensed PSP.

Training Programs

What I Teach

Seven programs built from live field experience — each with real frameworks, real case studies, and practical tools you can use the next day.

Foundational
Introduction to Entrepreneurship
A complete course covering the entrepreneurial journey — from mindset and ideation through validation, business models, and early traction. For aspiring founders, intrapreneurs, and anyone leading new initiatives.
  • Entrepreneurial mindset & types of entrepreneurship
  • Effectuation vs. causation
  • Identifying market gaps — types, sources & frequency
  • 6 idea validation methods (interviews, MVP, landing pages)
  • TAM / SAM / SOM market sizing
  • Business Model Canvas — all 9 building blocks
  • Revenue models, funding stages & Lean Startup
⏱ 3–4 hours 👥 Group or 1-on-1
Core Skills
Mastering Communication Skills
A practitioner-level program on how communication actually works in professional settings — covering influence, tone, negotiation, and business writing, grounded in the Matching Principle and Chris Voss techniques.
  • The Matching Principle: Practical / Emotional / Social conversations
  • Tone as a hidden communicator
  • Active listening, empathy & emotional intelligence
  • Persuasion & stakeholder communication
  • Negotiation under pressure
  • Conflict de-escalation & difficult conversations
  • Business writing: 4 purposes, 9 principles
⏱ 3–4 hours 👥 Group or 1-on-1
Applied
Business Development & Professional Sales
How modern business growth actually works — from identifying opportunities and building pipelines, to closing partnerships and managing relationships with CRM and structured sales processes.
  • What is BizDev vs. Sales — the key distinction
  • Opportunity mapping: where to find growth
  • The professional sales funnel — end to end
  • Structuring proposals and commercial offers
  • CRM tools and pipeline management
  • Relationship management and long-term partnerships
  • Negotiation and closing techniques
⏱ 90 min – 2 hrs 👥 Teams & Org
Specialist
FinTech & Digital Payments in MENA
For professionals entering or operating within digital payments in Jordan and MENA — covering regulatory frameworks, operational structure, and commercial dynamics of PSPs and digital wallets.
  • CBJ regulatory framework for PSPs and mobile wallets
  • Digital wallet architecture and service layers
  • KYC, AML, and compliance fundamentals
  • Building commercial proposals for FinTech clients
  • Onboarding NGOs, enterprises, and government entities
  • International remittance partnerships — structure & pricing
  • FinTech ecosystem: players, dynamics & opportunities
⏱ 2–3 hours 👥 Group or Exec
Sales Strategy
B2B vs B2C vs B2G Sales
A practical breakdown of the three commercial models — how buyer psychology, sales cycles, relationship dynamics, and closing strategies differ across businesses, consumers, and government entities.
  • How B2B, B2C, and B2G buyers think differently
  • Sales cycle length & decision-making structures
  • Pricing, negotiation, and contract dynamics per model
  • Building trust with procurement and institutional buyers
  • Government & public sector engagement frameworks
  • Proposal structures tailored to each model
  • Real examples from FinTech, NGO, and enterprise deals
⏱ 2–3 hours 👥 Teams & Org
Financial Literacy
Finance for Non-Finance Business People
For professionals who make business decisions but don't have a finance background — demystifying the numbers that drive commercial decisions, budgets, and negotiations.
  • Reading Profit & Loss, balance sheet & cash flow statements
  • Revenue models, margins, and unit economics
  • Accounting Principles
  • Financial Ratios: How to crack the code
  • Pricing strategy and financial impact
  • How to talk to finance teams and CFOs
  • Commercial negotiations with financial grounding
⏱ 2–3 hours 👥 Group or 1-on-1
Partnership Strategy
How to Build Institutional Partnerships
A field-tested playbook for identifying, approaching, structuring, and sustaining partnerships with banks, government entities, NGOs, international organizations, and enterprise clients.
  • Mapping institutional partnership opportunities
  • First contact and stakeholder identification
  • Building the value proposition for institutions
  • Structuring proposals and commercial frameworks
  • Navigating procurement, legal, and compliance layers
  • Negotiation dynamics with institutional counterparts
  • Onboarding and managing long-term institutional accounts
⏱ 2–3 hours 👥 Teams & Exec
Selected BD Projects

Work That Informs the Training

A snapshot of commercial, fintech, partnership, and institutional projects that shaped the practical experience behind my training programs.

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Institutional Partnerships
Bank & Financial Institution Onboarding
Led end-to-end onboarding of major Jordanian banks and financial institutions as Dinarak partners — including commercial negotiation, contract structuring, technical alignment, and go-live coordination.
B2B Commercial Negotiation PSP Integration
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International Partnerships
Remittance Corridor Partnerships
Developed and structured international remittance partnerships across MENA and beyond — covering pricing frameworks, compliance alignment, and integration with global transfer operators to expand Dinarak's inbound and outbound corridors.
Cross-border Remittance Commercial Structuring
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Government & Public Sector
Government Entity Disbursement Programs
Built commercial and operational frameworks for government disbursement programs using Dinarak's platform — covering proposal development, procurement navigation, compliance alignment, and deployment at scale.
B2G Disbursements Public Sector BD
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NGO & Development Sector
NGO Cash Transfer & Humanitarian Payments
Led partnership development with major international NGOs and development organizations for humanitarian cash transfer programs — structuring digital wallet disbursement solutions, compliance frameworks, and beneficiary onboarding processes.
NGO Partnerships Cash Transfers KYC Compliance
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Merchant Network
QR Merchant Acquisition & Activation
Drove merchant network expansion across Jordan — leading acquisition strategy, commercial terms, and activation for QR payment acceptance among retailers, SMEs, and service providers to grow Dinarak's merchant ecosystem.
QR Payments Merchant BD SME Sector
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Enterprise Solutions
Corporate Payroll & Collections Deployment
Developed and deployed digital payroll and collections solutions for enterprise clients — including commercial proposal structuring, technical scoping, integration oversight, and client relationship management post-launch.
Enterprise BD Payroll Solutions Platform Integration
How I Train

The Approach

Every session is built on one principle: if you can't use it the next day, it wasn't worth your time.

01

Understand the Room

Every training starts with the audience — their background, industry, and what they actually need to solve. No generic decks, no recycled slides.

02

Real Stories, Not Slides

Content is delivered through practical examples, business cases, and real-world scenarios. The focus is not on abstract theory, but on helping participants understand each concept clearly, remember it, and apply it in their own professional context.

03

Frameworks That Travel

Every topic comes with a practical tool — Effectuation, the Matching Principle, the BMC, TAM/SAM/SOM. Things you can use in your own context the same week.

04

Discussion & Challenge

Sessions are interactive. Participants apply concepts to their own situation during training — not after they leave the room.

05

Sector-Aware Context

FinTech, banking, NGOs, startups — examples and scenarios are adapted to the industry in the room. Relevance is not optional.

06

Continued Access

After any session, participants can follow up with questions. Training doesn't end when the session ends — I stay available for continued support.

Career Timeline

The Experience Behind the Training

10+ years across business development, sales, and commercial operations — from retail to regulated FinTech.

2022 – Present
FinTech, Digital Payments & Market Development
Jordan & MENA
Working across fintech, digital payments, PSP operations, business development, and market expansion. This phase includes institutional partnerships, payment acceptance solutions, wallet services, commercial proposals, technical integrations, tenders, stakeholder management, and go-to-market execution across regulated payment environments.
FinTech Digital Payments PSP Ecosystem Institutional Partnerships Market Development Commercial Proposals Technical Integrations MENA
2018 – 2021
Business Development, Sales Management & Commercial Growth
Jordan
Built and managed B2B and B2C sales pipelines across commercial sectors, with a focus on client acquisition, relationship management, proposal development, negotiation, and revenue growth. This period shaped my practical understanding of buyer behavior, sales discipline, account handling, and commercial execution.
Business Development Sales Management B2B Sales B2C Sales Account Management Negotiation Commercial Growth
2014 – 2018
Finance, Market Research & Business Analysis
Jordan
Applied accounting and finance knowledge in real business contexts — conducting market research, financial statement analysis, due diligence, and business feasibility assessments. Work during this period involved interpreting financial data, evaluating market conditions, and translating commercial findings into actionable insights for business decisions.
Financial Analysis Market Research Due Diligence Financial Statements Business Feasibility Commercial Analysis
Who This Is For

Built for Professionals Who Need to Perform

Programs designed for people and organizations operating in high-stakes, real-world environments — not theory-only classrooms.

🏢

Corporate Teams

BD, sales, and account management teams looking to sharpen commercial skills, communication, and partnership strategy.

🚀

Founders & Startups

Early-stage founders validating ideas, building business models, or learning how to pitch, communicate, and close.

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Universities & Academic Programs

Business and management programs seeking a practitioner-led session to complement academic curriculum with real-world experience.

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NGOs & Development Organizations

Non-profit teams building capacity in communication, stakeholder engagement, and commercial operations.

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FinTech & Financial Services

Professionals in banking, payments, and digital finance needing domain-specific training on PSP operations and CBJ frameworks.

🎯

Individual Coaching

Professionals at any career stage who want 1-on-1 mentoring in BD, communication, or navigating the FinTech space in MENA.

Get in Touch

Let's talk about your training needs

Reach out to discuss a program, ask about formats and pricing, or explore what a customized workshop looks like for your team or organization.

✅ Message sent — I'll be in touch within 24 hours.