Training · Business Development · FinTech

Asem
Dawod

Business Trainer · BD Manager · Consultant

10+ years building real partnerships, closing institutional deals, and navigating regulated payment environments across MENA — and teaching everything I've learned along the way.

📚 View Programs
Amman, Jordan · In-person & remote sessions available
Asem Dawod — Business Trainer & BD Manager
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Professionals
Trained
Diverse
Training & Mentorship
Programs
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Years
in Field
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Industries
Covered
Professional Track Record

What I've Built in the Field

Numbers from live deals, institutional partnerships, and platform deployments — the experience behind the training.

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Partnerships closed
across industries
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Commercial proposals
delivered
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Technical integrations
managed
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New markets & channels
activated
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Lead conversion
performance achieved
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Pipeline
growth
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Profitability uplift
on key accounts
About Me

Practitioner First. Trainer Second.

I'm a Business Development Manager at Dinarak, a CBJ-licensed Payment Service Provider in Jordan. My day-to-day involves closing institutional partnerships, structuring commercial proposals, managing technical integrations, and navigating regulated financial environments across MENA.

The training I deliver is a direct extension of this work — every framework, case study, and tool I teach is something I use myself. The entrepreneurship curriculum, the Matching Principle for communication, the B2B vs B2G sales frameworks — all of it is built from experience, not textbooks.

Whether you're a team looking to sharpen commercial skills, a founder trying to validate an idea, or a professional wanting to understand how FinTech actually operates — I train for practical impact, not for certificates.

Entrepreneurship Communication Skills Business Development FinTech & Payments Institutional Partnerships Financial Literacy Sales Strategy

📚 Real-World Curriculum

Every module is built from live experience. Examples come from FinTech, startups, and enterprise deals I've worked directly — not simulated scenarios.

⚡ Interactive & Practical

Sessions are built around discussion, exercises, and scenario-based learning. Participants apply frameworks during the session — not after they leave the room.

🎯 Tailored to Your Context

Programs adapt to corporates, startups, NGOs, and universities. Available as group workshops and 1-on-1 coaching.

🏦 Deep FinTech Expertise

CBJ regulatory frameworks, PSP operations, digital wallet architecture — expertise built from direct practice at Dinarak, Jordan's leading licensed PSP.

Training Programs

What I Teach

Seven programs built from live field experience — each with real frameworks, real case studies, and practical tools you can use the next day.

Foundational
Introduction to Entrepreneurship
A complete course covering the entrepreneurial journey — from mindset and ideation through validation, business models, and early traction. For aspiring founders, intrapreneurs, and anyone leading new initiatives.
  • Entrepreneurial mindset & types of entrepreneurship
  • Effectuation vs. causation (Sara Blakely, WhatsApp)
  • Identifying market gaps — types, sources & frequency
  • 6 idea validation methods (interviews, MVP, landing pages)
  • TAM / SAM / SOM market sizing
  • Business Model Canvas — all 9 building blocks
  • Revenue models, funding stages & Lean Startup
⏱ 3–4 hours 👥 Group or 1-on-1
Core Skills
Mastering Communication Skills
A practitioner-level program on how communication actually works in professional settings — covering influence, tone, negotiation, and business writing, grounded in the Matching Principle and Chris Voss techniques.
  • The Matching Principle: Practical / Emotional / Social conversations
  • Tone as a hidden communicator (Bezos, Nadella examples)
  • Active listening, empathy & emotional intelligence
  • Persuasion & stakeholder communication
  • Negotiation under pressure — Chris Voss techniques
  • Conflict de-escalation & difficult conversations
  • Business writing: 4 purposes, 9 principles
⏱ 3–4 hours 👥 Group or 1-on-1
Applied
Business Development & Professional Sales
How modern business growth actually works — from identifying opportunities and building pipelines, to closing partnerships and managing relationships with CRM and structured sales processes.
  • What is BizDev vs. Sales — the key distinction
  • Opportunity mapping: where to find growth
  • The professional sales funnel — end to end
  • Structuring proposals and commercial offers
  • CRM tools and pipeline management
  • Relationship management and long-term partnerships
  • Negotiation and closing techniques
⏱ 90 min – 2 hrs 👥 Teams & Org
Specialist
FinTech & Digital Payments in MENA
For professionals entering or operating within digital payments in Jordan and MENA — covering regulatory frameworks, operational structure, and commercial dynamics of PSPs and digital wallets.
  • CBJ regulatory framework for PSPs and mobile wallets
  • Digital wallet architecture and service layers
  • KYC, AML, and compliance fundamentals
  • Building commercial proposals for FinTech clients
  • Onboarding NGOs, enterprises, and government entities
  • International remittance partnerships — structure & pricing
  • FinTech ecosystem: players, dynamics & opportunities
⏱ 2–3 hours 👥 Group or Exec
Sales Strategy
B2B vs B2C vs B2G Sales
A practical breakdown of the three commercial models — how buyer psychology, sales cycles, relationship dynamics, and closing strategies differ across businesses, consumers, and government entities.
  • How B2B, B2C, and B2G buyers think differently
  • Sales cycle length & decision-making structures
  • Pricing, negotiation, and contract dynamics per model
  • Building trust with procurement and institutional buyers
  • Government & public sector engagement frameworks
  • Proposal structures tailored to each model
  • Real examples from FinTech, NGO, and enterprise deals
⏱ 2–3 hours 👥 Teams & Org
Financial Literacy
Finance for Non-Finance Business People
For professionals who make business decisions but don't have a finance background — demystifying the numbers that drive commercial decisions, budgets, and negotiations.
  • Reading Profit & Loss, balance sheet & cash flow statements
  • Revenue models, margins, and unit economics
  • Accounting Principles
  • Financial Ratios: How to crack the code
  • Pricing strategy and financial impact
  • How to talk to finance teams and CFOs
  • Commercial negotiations with financial grounding
⏱ 2–3 hours 👥 Group or 1-on-1
Partnership Strategy
How to Build Institutional Partnerships
A field-tested playbook for identifying, approaching, structuring, and sustaining partnerships with banks, government entities, NGOs, international organizations, and enterprise clients.
  • Mapping institutional partnership opportunities
  • First contact and stakeholder identification
  • Building the value proposition for institutions
  • Structuring proposals and commercial frameworks
  • Navigating procurement, legal, and compliance layers
  • Negotiation dynamics with institutional counterparts
  • Onboarding and managing long-term institutional accounts
⏱ 2–3 hours 👥 Teams & Exec
Selected BD Projects

Work That Informs the Training

A snapshot of real commercial projects I've led at Dinarak — the practical experience behind every training program I deliver.

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Institutional Partnerships
Bank & Financial Institution Onboarding
Led end-to-end onboarding of major Jordanian banks and financial institutions as Dinarak partners — including commercial negotiation, contract structuring, technical alignment, and go-live coordination.
B2B Commercial Negotiation PSP Integration
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International Partnerships
Remittance Corridor Partnerships
Developed and structured international remittance partnerships across MENA and beyond — covering pricing frameworks, compliance alignment, and integration with global transfer operators to expand Dinarak's inbound and outbound corridors.
Cross-border Remittance Commercial Structuring
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Government & Public Sector
Government Entity Disbursement Programs
Built commercial and operational frameworks for government disbursement programs using Dinarak's platform — covering proposal development, procurement navigation, compliance alignment, and deployment at scale.
B2G Disbursements Public Sector BD
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NGO & Development Sector
NGO Cash Transfer & Humanitarian Payments
Led partnership development with major international NGOs and development organizations for humanitarian cash transfer programs — structuring digital wallet disbursement solutions, compliance frameworks, and beneficiary onboarding processes.
NGO Partnerships Cash Transfers KYC Compliance
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Merchant Network
QR Merchant Acquisition & Activation
Drove merchant network expansion across Jordan — leading acquisition strategy, commercial terms, and activation for QR payment acceptance among retailers, SMEs, and service providers to grow Dinarak's merchant ecosystem.
QR Payments Merchant BD SME Sector
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Enterprise Solutions
Corporate Payroll & Collections Deployment
Developed and deployed digital payroll and collections solutions for enterprise clients — including commercial proposal structuring, technical scoping, integration oversight, and client relationship management post-launch.
Enterprise BD Payroll Solutions Platform Integration
How I Train

The Approach

Every session is built on one principle: if you can't use it the next day, it wasn't worth your time.

01

Understand the Room

Every training starts with the audience — their background, industry, and what they actually need to solve. No generic decks, no recycled slides.

02

Real Stories, Not Slides

Content is delivered through real examples — WhatsApp's founding story, Sara Blakely building SPANX from $5,000, Chris Voss negotiating crises. Stories make frameworks stick.

03

Frameworks That Travel

Every topic comes with a practical tool — Effectuation, the Matching Principle, the BMC, TAM/SAM/SOM. Things you can use in your own context the same week.

04

Discussion & Challenge

Sessions are interactive. Participants apply concepts to their own situation during training — not after they leave the room.

05

Sector-Aware Context

FinTech, banking, NGOs, startups — examples and scenarios are adapted to the industry in the room. Relevance is not optional.

06

Continued Access

After any session, participants can follow up with questions. Training doesn't end when the session ends — I stay available for continued support.

Career Timeline

The Experience Behind the Training

10+ years across business development, sales, and commercial operations — from retail to regulated FinTech.

2021 – Present
Business Development Manager
Dinarak — CBJ-Licensed Payment Service Provider
Leading institutional partnership development across banking, government, NGO, and enterprise sectors. Building commercial proposals, managing technical integrations, driving platform growth, and structuring strategic deals across Jordan and the MENA region.
Institutional BD FinTech Digital Payments CBJ Regulated MENA
2019 – 2021
Business Development & Sales
Commercial Sector, Jordan
Managed B2B and B2C sales pipelines, client acquisition, and key account relationships across multiple commercial sectors. Developed proposal structuring and negotiation skills that now form the core of my BD training programs.
B2B Sales Account Management Commercial Proposals
2017 – 2019
Sales & Customer Relations
Retail & Service Sector
Front-line sales and customer relationship management — building the communication and persuasion skills that underpin the Matching Principle framework I now teach. Developed a deep understanding of buyer psychology across consumer segments.
B2C Sales Customer Relations Communication
2015 – 2017
Business Operations & Coordination
SME & Startup Environment
Cross-functional operations role in an early-stage business — covering supply chain, vendor management, and commercial coordination. Experience that directly informs the entrepreneurship and Business Model Canvas training I deliver.
Operations Startup Business Development
2013 – 2015
Training & Facilitation
Community & Academic Programs, Jordan
Early training and facilitation experience delivering workshops and educational sessions in community and university settings — the foundation of my teaching approach, built on practical content delivery, audience reading, and interactive learning design.
Training Workshop Facilitation Academic Programs
Who This Is For

Built for Professionals Who Need to Perform

Programs designed for people and organizations operating in high-stakes, real-world environments — not theory-only classrooms.

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Corporate Teams

BD, sales, and account management teams looking to sharpen commercial skills, communication, and partnership strategy.

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Founders & Startups

Early-stage founders validating ideas, building business models, or learning how to pitch, communicate, and close.

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Universities & Academic Programs

Business and management programs seeking a practitioner-led session to complement academic curriculum with real-world experience.

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NGOs & Development Organizations

Non-profit teams building capacity in communication, stakeholder engagement, and commercial operations.

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FinTech & Financial Services

Professionals in banking, payments, and digital finance needing domain-specific training on PSP operations and CBJ frameworks.

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Individual Coaching

Professionals at any career stage who want 1-on-1 mentoring in BD, communication, or navigating the FinTech space in MENA.

Get in Touch

Let's talk about your training needs

Reach out to discuss a program, ask about formats and pricing, or explore what a customized workshop looks like for your team or organization.

✅ Message sent — I'll be in touch within 24 hours.